Thursday, 3 June 2010

Chris Ofili


I really enjoyed Chris Ofili's exhibition. I love the way he used the stereotyped images of black culture and used them to his advantage to create great contemporary works of art. In his work I found traditional ways of painting put in a contemporary context. I was moved by these paintings full of colour and very dynamic. I think my favourite painting was afrodizzia. The colours are stunning. When I was looking at it I could feel his love of music and a lot of humour. It makes me think of some kind of hallucination someone would have while on drugs where faces with afros would appear. The ambiance of the upper room was nice. I liked the way the paintings where lit and how their reflection appeared on the wooden floor. I found the series of monos interesting. They all gave out different feelings just by the change of colour used. He used strong colours but managed to give transparence and delicateness to the paintings.

EFF

WFTO (world fair trade organization)
Wfto is composed with more than 400 organisations. In the past years their sale have been growing at a 35% rate. The members are in 70 countries across Africa, Asia, Europe, Latin America, North America and the Pacific Rim. They all believe that trade should improve the lives of marginalized people without harming the planet.
By linking and promoting sustainable fair trade organisations, the wfto improves the well being of disadvantaged producers and their communities. This can be done through campaigning, policy, marketing and monitoring.
Their goal is to: Develop market for Fair Trade, Build trust in Fair trade, Speak out for fair trade.


Fairtrade Certified Cotton
For some of the world's poorest countries cotton is what their economies depend on. Cotton is important at both local and national levels. Fair-trade cotton brings social and environmental benefits to farmers involved in its cultivation. The social and economic benefits are that it increased income by guaranteeing farmers a better price for their cotton, the communities are developed by including a premium that is set aside to invest in social and environmental projects that ensure that the communities have the ability to fund long term improvement. The environmental benefits are that there is responsible farming. The farmers are committed to reduce chemical use and protecting the environment. The impact is reduced by reducing and replacing conventional pesticides and fertilisers with natural alternatives. Fair-trade standards prohibit the use of genetically modified cotton seeds.

Made-By
There mission is to improve environmental and social conditions in the fashion industry.
They were founded in 2004 in the Netherlands and launched in Germany in 2008 and UK in 2009. They work with brands to improve sustainability across their supply chains from raw materials to finished products. They want to help address a wide range of issues including child labour, unsafe working conditions, pesticides in cotton farming and water usage in dyeing houses. They use respected international standards to measure the progress of brands and are then demonstrated through made-by's scorecard system. These scorecards are shared with brands and are published online.

Horniman Museum

When I went to the Horniman Museum I spent most of my time in the beautiful garden and in the African worlds part. I particularly liked the details in the masks. The art room Benin had lovely colours and stylised geometric shapes patterns and faces. The exhibition on china's symbols in silk was stunning. There was so much detail in the embroidery on the garments and the delicacy of the shoes.

Yves St Laurent by Warhol

Ysl's Pop art dress
YSL's Picasso dress
Exhibition "Dialogues avec l'art" Petit Palais, Paris
Mondrian chair 1917, Gerrit Rietveld
Yves Saint Laurent 1965
Rietveld Schröder house 1925 Netherlands
Mondrian for Nike
Mondrian painting 1920

Sunday, 30 May 2010

object analysis

Between “Artsy” prints seen on catwalks and exhibitions dedicated to Fashion designers, the borders between art and fashion have never been so thin.

I chose the example of YSL’s Mondrian dress inspired by Piet Mondrian’s painting.

Presented in the autumn-winter 1965-66 collection. It was made out of White black and taupe wool jersey.
Was on the cover of French winter vogue of 65.
Unlike the other fashion houses who, at that time where still working on designs drawing the women’s waist, YSL created a straight dress with a print inspirited by Mondrian’s painting. A boldness that will owe him the eulogy of the American press and the nickname “King of Paris”.

Before becoming a designer YSL wanted to be a painter, he was particularly interested in Bauhaus, cubism and futurism. He made his designs inspired by the many paintings often geometric styles that he loved and collected with his associate and companion Pierre Bergé. Matisse, Goya, Gericault, Ingres, Manet, Degas, Gris, Braque… From ancient to Modern Art. He liked the idea of liking paintings and fashion, he was persuaded that a painter is still from out time and can accompany everyone’s lives.
YSL thought that the planarity of the 60’s sack dress was ideal for colour blocks. His first reference was Mondrian his design was very structured precise parallel with primary colours. We could consider it as a test to the spectator. By using very simple motifs he could only sublime the dress. He worked in collaboration with Piet Mondrian to create his collection. In the collection he made other Mondrian dresses with different compositions and colours. He reinterpreted Mondrian’s work in his own way.

YSL’s tributes broke ranks between artistic styles. The Mondrian dress had such an impact through the international fashion world. the Mondrian look appeared in all price ranges and all kinds of garments, from shoes (Nike to hats …) It was also seen in furniture ( the Gerrit Tomas chair) and even Architecture (schoder house). Since then the designer regularly mixed his work with the art world in what he called his dialogues : Mondrian, wesselman, Poliaoff, Van Gogh, Matisse, Picasso, Braque, Léger, Apollinaire, Aragon, Cocteau, Laulanne any loads more.
These artists permitted him to reinvent a language which became his.

Wednesday, 3 February 2010

Essay suject

The subject I have decided to develop is the influence that painters have on the fashion world today.
I would like to explore what movements in painting are revisited in the fashion industry today and why.

I shall look at the following questions.
What age group is targeted?
Why has this trend to include an influence from pictorial art only come about now? (And has it?) What started it? For this last question I will attempt to explore a specific example of this trend.
How did paintings become a fashion accessory? How did pictorial art become included in the world of fashion and become a trendy detail?
How are these works of art revisited in order to adapt to contemporary fashion today? Can art equal fashion? The meaning of a painting will surely change if reused for fashion purposes. Can the painting be connected with fashion and not lose its universal artistic value?
Are these mutations only appearing in fashion or also in our contemporary visual environment?

I shall develop my argument by making plastic studies of the popular works of art that stand out in this new wave of fashion. This will help me to understand and explain their mutations. (colour scale, compositions...)

Some examples of artists that have been used are Keith Harring, Warhol, Jean Michel Basquiat, Van Gogh, and Mondrian.

Based on the exhibition, Foundation Cartier Paris « Né dans la rue », Tate Modern « POP Life », the « Palais de Tokyo» and « Colette» shops Paris.